“Social media is incredibly valuable in crisis events as people on the ground can report the facts directly, but that usefulness is tempered, and can be dangerous, if misleading claims proliferate particularly in the immediate aftermath,” DiResta said. Social media algorithms can amplify these theories based on user attention and interactions. When a conspiracy theory gains traction online, others may chime in and offer explanations for details not discussed in the original post. One tweet about a celebrity purchasing hundreds of acres across Maui over the past few years has received more than 12 million views on X, the platform formerly known as Twitter. Schools are teaching ChatGPT, so students aren't left behind “You’re telling me that these cheaper lower middle class houses burnt down directly across the street and all of the mansions are still standing?” one YouTube user posted, referencing aerial imagery taken of the destruction. Other social media users allege elite Maui residents were behind the fires so they could buy the destroyed land at a discounted price and rebuild potentially a “smart city.” Related far-fetched theories say the alleged “laser beams” were programmed not to hit anything blue, explaining why so many blue beach umbrellas were left unscathed by the fires. The video remains posted but now includes a label from Instagram listing it as “false information.” The imagery appears to be from a previous SpaceX launch in California. In one video, a user claims a friend sent him a video of a laser beam “coming out of the sky, directly targeting the city.” “This was a direct energy weapon assault,” he said. “The conspiracy theories that are the most effective and plausible are usually based on some grain of truth and connect to some existing set of beliefs about the world.”įor example, someone who distrusts the government may be more inclined to believe someone who posts negatively about a government agency.Ĭonspiracy theorists on varying platforms claim the fires, which killed at least 114 people earlier this month, were planned as part of a strategic effort to weed out less wealthy residents on Maui and make room for multi-million dollar developments. “Theories that attribute the cause of a crisis to a specific bad actor offer a villain to blame, someone to potentially hold responsible,” DiResta said. According to Renee DiResta, a research manager at Stanford University who studies misinformation, people often look for a way to make sense of the world when they are anxious or have a feeling of powerlessness. It’s not uncommon for conspiracy theories to make the rounds after a national crisis. Still, conspiracy theories continue to circulate as nearly 400 people are still unaccounted for. Wildfires across the region have long been a concern. Maui experienced high winds from Hurricane Dora in the south while it was also grappling with a drought. (Hawaiian Electric previously said both the company and the state are conducting investigations into what happened).
While the cause of the fires hasn’t been determined, Hawaiian Electric - the major power company on Maui - is under scrutiny for not shutting down power lines when high winds created dangerous fire conditions.
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